Saturday, March 10, 2012

Member Stats: Who we are, what we sell




  • Etsy has over 12 million members (this figure includes both buyers and sellers)
  • There are 800,000 active shops on Etsy (this figure includes handmade sellers)
  • Etsy receives over 1 billion page views per month
  • There are more than 2,167,414 vintage items for sale on Etsy
  • The average sale on Etsy is around $15.00-20.00 USD
  • 97% of Etsy sellers are college-educated women.
  • 67% of Etsy shoppers are female, 33% of shoppers are male.
  • 88% of users are Caucasion.
  • 69% of users have no children (or no children living at home).
  • 48% of users make less than $60,000 USD per year.

What do we sell?


These figures represent the items currently for sale in the vintage section of Etsy:


· Clothing (378,750)

· Jewelry (356,858)

· Supplies (287,291)

· Home Décor (267,030)

· Collectibles (240,112)

· Antiques (207,800)

· Accessories (183,250)

· Housewares (163,689)

· Paper Ephemera (143,931)

· Serving Items (91,881)

· Books (81,861)

· Bags/Purses/Luggage (59,187)

· Toys/Games (46,130)

· Furniture (12,298)

· Electronics (11,234)


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